Effective Endcaps

90 Seconds to a Better Pharmacy on May 9, 2024

Endcap displays are prime real estate in any retail operation, especially in independent pharmacy. These often-underused sales tools, positioned at the end of aisles in the pharmacy, offer opportunities to promote seasonal items, increase impulse buys, and capture customer attention.

As endcaps play such vital part of a pharmacy’s non-dispensing revenue, it is important for pharmacy owners and managers to know how to use their endcaps most effectively.

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